Visual Template & Email campaign

Client + Challenge

Vroom is an ecommerce company for buying and selling second-hand vehicles completely online. When I joined the Marketing team our objectives were to streamline Vroom's visual and brand identity, increase sales, and decrease customers calling into our call center for support.

Streamlining Vroom's existent Email Campaign System

Step 1: Preparation

To help wrap my head around the Marketing Team's existing content, I audited each campaign within Vroom's SMTP provider, SendGrid and created a log of inconsistencies between campaigns.

Step 2: User Flow -- Streamline

To help wrap my head around the Marketing Team's existing content, I audited each campaign within Vroom's SMTP provider, SendGrid and created a log of inconsistencies between campaigns.

Step 3: WireFrame -- Visual Template

I designed these high-fidelity mobile and desktop prototypes with Figma. The templates provided a scaffolding for future designs to build on and the web developer to program modular components.

Re-engagement Campaign

I was assigned to design a campaign to make a last attempt to re-engage customers who abandoned their contracts.

I used pencils and graph paper to sketch out a solution for the Marketing Director.

Solution

inform customers of their status in the customer journey
Alert customers that they need to reach out or Vroom will change the status of their application to closed and their data will be deleted
Request feedback

This solution offers the opportunity for Vroom to avoid seeming pushy. Additionally, it creates the opportunity to get feedback and possibly user pains that may be shared with the experience team. Finally, managing out going customers is important to support the usability of Vroom's records and archives.

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